The Coca-Cola Company, and Includible Subsidiaries - Page 27

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          apportioning expenses to component possession product gross                 
          income, the PCR of Q&A-12 plays a complementary and supportive              
          role, not an exclusive role.                                                
               Furthermore, respondent contends that the example in Q&A-12            
          is merely illustrative and does not authorize petitioner's                  
          interpretation.  Illustrative examples must be interpreted so as            
          to effectuate the statutory language and purpose, according to              
          respondent, and Q&A-12 must not be interpreted in a manner which            
          restricts or conflicts with the statute or with Q&A-1.                      
          Respondent contends that if an example in the regulations is                
          inconsistent with the text of the regulation, the example must              
          yield and the regulatory text is given effect.                              
               Petitioner argues that the plain meaning of Q&A-12 does not            
          unduly restrict the scope of Q&A-1.  Q&A-12 complements Q&A-1 by            
          prescribing the method by which CTI is computed for possession              
          products sold in component form.  Q&A-1 provides rules for                  
          allocating and apportioning U.S. affiliate expenses with respect            
          to sales of possession products in general; Q&A-12 provides rules           
          prescribing the manner in which U.S. affiliate expenses are to be           
          allocated and apportioned with respect to component possession              
          products.                                                                   
               C.  Analysis:  Legislative Regulations Generally                       
               First, we must determine the roles that Q&A-1 and Q&A-12               
          play in the instant case.  After determining which provision                
          plays the primary role, we must then determine, under section               




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