The Coca-Cola Company, and Includible Subsidiaries - Page 40

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          apportioned to the possession product, i.e., the soft-drink                 
          concentrate.  The latter apportionment is based on the ratio of             
          the production costs for the possession product to the total                
          production costs for the integrated product.                                
               In using this formulaic method to arrive at CTI, it becomes            
          clear that the greater the expense allocation to the concentrate,           
          the lower the CTI, and, thus, the smaller the credit.                       
          Conversely, the lesser the expense allocation to the concentrate,           
          the higher the CTI, and, thus, the greater the credit.  In the              
          example in Q&A 12, the taxpayer's PCR is 80 percent.  This is               
          because the production costs incurred at the possessions level              
          are high relative to total production costs.  Petitioner,                   
          however, has relatively low PCR's with respect to its component             
          product, which, as stated earlier, results in a quite favorable             
          tax benefit.  The use of a formula will cut both ways; it will be           
          beneficial to some and not so beneficial to others.  That is the            
          intrinsic nature of formulas.                                               
               Essentially, respondent is arguing that, at each level, the            
          application of the PCR impermissibly misapportions away from the            
          component concentrate expenses that are known and admitted to be            
          factually related to the concentrate, which in turn inflates the            
          CTI figure, causing the sheltering of post-allocation income.  We           
          find that the focus of respondent's argument appears to center on           
          the wisdom of the choice between two alternatives; i.e., a                  
          formulaic versus a fact-based approach, rather than on whether              




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