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through an affinity credit card program than to market credit
cards otherwise.
Petitioner established the affinity credit card program to
keep alumni aware of their ties to OSU, to keep OSU's name before
the public, to provide a low-cost credit card to alumni and other
OSU supporters, and to provide revenue for its programs without
placing undue demands on its staff.
C. The Affinity Credit Card Agreement
USNB agreed to prepare and mail, at its expense, promotional
materials and credit card applications to petitioner's members.
USNB also agreed: (1) To announce petitioner's activities and
alumni news four times each year, at USNB's expense, on periodic
statements mailed to alumni credit card holders; and (2) to place
a full-page color advertisement in petitioner's publication at
the standard rate at least twice annually during the term of the
Agreement.
Petitioner agreed: (1) To give USNB the names, addresses,
and graduation dates of its members; (2) to license the use of
its name, logo, and official seal of OSU to USNB; and (3) to
inform its members of the affinity credit card program, at its
expense, at least once per year. The Agreement did not require
petitioner to mail any solicitation materials to alumni.
Petitioner could prepare, at its discretion, materials containing
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Last modified: May 25, 2011