- 7 -
It took one or two of petitioner's employees about 30 minutes to
examine the advertisements.
The Oregon Stater did not generally accept paid advertising.
USNB paid petitioner $3,600 for the 1989-90 school year and
$3,000 for the 1990-91 school year for these advertisements.
These amounts equaled petitioner's cost to publish the
advertisements.
3. USNB's 800 Number for Affinity Credit Card Holders
All advertisements and solicitations asked the recipient to
contact USNB directly. The promotional materials listed USNB's
800 number. There was one minor exception: a newspaper article2
entitled "Alumni Association to offer credit card", written by
Suzanne Downing, a columnist for the Daily Barometer (not
otherwise identified in the record), stated: "For more
information, contact the Alumni Association office."
4. Design of the Credit Cards
USNB designed the cards issued under the program. The
classic VISA card had a photograph of the OSU Memorial Union
Building, which is easily recognizable by OSU alumni, and the
words "OREGON STATE UNIVERSITY Alumni Association". Petitioner's
logo consists of a depiction of this building, petitioner's name
and address, and OSU's name. Petitioner's logo is not
2 The record does not state when or where this article was
published.
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