- 29 - market. In preparation for assigning values to the collection, Everett consulted dealers whom he knew or had dealings with who had owned or operated retail stores in 1985. He also consulted various trade publications. Everett included all 7,378 items in the inventory in his valuation, including the 546 duplicates. To value each item within the 15 categories of movie memorabilia in the collection, Everett assigned an “average value” to the items in each category. He assigned one or more premium units to more desirable titles, valued as a multiple of the “average value” assigned to items in that category. Thus, each three-sheet was assigned an “average value” of $30. If Everett assigned three premium units to a title, the three-sheet would be valued at $90, or three times the “average value”.8 8 Table 1 contains a summary of the values assigned to each category of memorabilia by Everett. Table 2 contains the reference sample, which compares values obtained from price guides entered in the record as joint exhibits with the corresponding values assigned by Everett and Warren for 106 one-sheets in the collection. See infra notes 15- 17 and accompanying text. The Court used price guides and catalogs from 1985 that had been received into evidence. The record shows that retail store, mail order catalog, and price guide prices were roughly equivalent. The price guides and catalogs used were Luton's Original Theater Posters No. 6 (1985); Luton's Original Theater Posters No. 8 (1986) (price scale prices of common items identical to 1985 edition) (hereinafter collectively Luton's); Cinemonde Thriller 1985; Cinemonde Action 1985; Poster City Catalog Three, December 1984 (hereinafter Poster City); Dietz, Price Guide and Introduction to Movie Posters and Movie Memorabilia (2d ed. 1985) (continued...)Page: Previous 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Next
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