Mississippi State University Alumni, Inc. - Page 23

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          because Grafton projected that the person hired could generate              
          enough funds to pay his or her own salary.  We disagree.  It is             
          not surprising that the marketing coordinator for a fundraising             
          organization would raise more money than he or she was paid.                
               Respondent contends that Andrews regularly devoted a                   
          substantial amount of time to the credit card program.  We                  
          disagree.  Andrews, Grafton, and Brown testified without                    
          contradiction that Andrews worked only a negligible amount of               
          time on the credit card program.                                            
               Andrews' effort to sell advertising for the credit card                
          program to PB&T was not a service to PB&T; it was an effort to              
          increase petitioner's advertising revenue.  Respondent implies              
          that the fact that Andrews suggested changes to the 1987                    
          agreement so petitioner could get more use from the message                 
          included in the monthly billing statement and contacted other               
          universities to seek ideas for the addendum for the 1991 contract           
          were services for PB&T.  We disagree; this was work she did to              
          assist petitioner in its dealings with PB&T.                                
               5.   Endorsement and Review of Marketing Materials                     
               Respondent points out that petitioner endorsed the program             
          and reviewed marketing materials prepared by PB&T.  Respondent              
          contends that these actions were services to PB&T for purposes of           
          section 512(b).  We disagree.                                               
               PB&T or advertising firms hired by PB&T wrote endorsement              
          messages over a facsimile of Grafton's signature which were                 




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