Mississippi State University Alumni, Inc. - Page 19

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          Oregon State Univ. Alumni Association, Inc. v. Commissioner, T.C.           
          Memo. 1996-34.                                                              
               Respondent contends that petitioner's income from the                  
          affinity credit card program during the years in issue arises               
          from a trade or business which petitioner regularly carried on              
          and which is substantially unrelated to its tax-exempt purpose,             
          and that petitioner's affinity credit card income is not a                  
          royalty under section 512(b)(2).4  For reasons discussed below,             
          we hold that the payments at issue are royalties.  In light of              
          this holding, we need not decide whether petitioner's affinity              
          credit card program is a trade or business.                                 
          B.   Whether PB&T Paid Petitioner To Use Valuable Intangible                
               Property Rights                                                        
               PB&T obtained the right to use valuable intangible property            
          rights in the 1987 and 1991 agreements.  Under the agreements,              
          PB&T could use petitioner's name, its letterhead, the signature             
          of its executive director on promotional materials, a list of               
          names and addresses of petitioner's members, and MSU's "walking             
          bulldog" trademark.  Payments for the right to use these items              
          may be royalties.  See Sierra Club, Inc. v. Commissioner, supra;            
          Alumni Association of the Univ. of Or., Inc. v. Commissioner,               



               4Respondent’s position is consistent with Tech. Adv. Mem.              
          97-24-006 (June 13, 1997), in which respondent took the position            
          that income from an affinity credit card arrangement received by            
          a sec. 501(c)(3) organization is unrelated business taxable                 
          income under sec. 512(a).                                                   




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