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F. Marketing Coordinator
1. Creation of the Position
On June 8, 1990 (the last month of the second of 3 years at
issue), Grafton asked Dr. Billy C. Ward (Ward), MSU's vice
president for advancement, for permission to hire a marketing
coordinator for petitioner. Grafton estimated that this person's
work would produce enough funding to pay his or her own salary.
Grafton told Ward the marketing coordinator would generally
assist petitioner's executive director and would develop an
advertising program for petitioner's magazine; manage a new MSU
art sale program; expand the affinity credit card program;
coordinate the marketing program for merchandise-for-resale, such
as watches, lamps, etc.; oversee petitioner's alumni travel
program with outside travel companies; generate revenue for
petitioner; and help to plan, coordinate, and especially to
market petitioner's other activities including, but not limited
to, homecoming, alumni trips, tent parties/open houses, the
annual leadership conference, annual business meetings, the MSU
staff summer party, class reunions, the annual alumni awards
banquet, Black Alumni Day, Government Appreciation Day, the
faculty awards program, the faculty/staff Christmas open house,
and other alumni activities. Ward authorized Grafton to hire a
marketing coordinator.
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