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without petitioner's help, MSU let PB&T set up a table on MSU's
campus to distribute credit card applications.
In the fall of 1988, PB&T paid a well-known MSU football
sports announcer to endorse the affinity credit card. He was not
an employee or agent of petitioner. PB&T used his photograph and
signature in print advertisements it prepared.
PB&T produced radio advertisements and posters. PB&T hired
students to insert affinity credit card applications in bags at
the MSU bookstore.
5. Payments by PB&T
PB&T paid for data processing, marketing, and royalties
related to the affinity credit card and paid mailing companies
for services needed to market the credit card by direct mail.
PB&T paid petitioner according to the terms of the agreement.
6. Petitioner's Activities
Petitioner did not mass mail any credit card applications or
marketing materials. Petitioner did not ask PB&T to expedite any
affinity credit card applications or to increase any person's
credit limit. Petitioner did not process credit card
applications or decide to whom to issue a card. Petitioner did
not make any payments to PB&T.
PB&T gave credit card application forms to petitioner, which
petitioner kept in its office to give to alumni on request.
Petitioner mailed application forms to one or two alumni who
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Last modified: May 25, 2011