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3. Mailing Lists and Updates
Petitioner gave PB&T copies of petitioner's list of the
names and addresses of its members twice during the years in
issue on 8�-inch computer diskettes. The lists had about 55,000
names. PB&T could not operate the diskettes and paid an outside
company to convert them to a format it could use.
Carr made these copies of the mailing list diskettes for
PB&T in less than 30 minutes. To generate the two lists for
PB&T, Carr used the computer program and the procedure that she
used to generate similar lists for petitioner.
PB&T sent address changes for cardholders to petitioner
about once a month. Petitioner added the new addresses to its
data base.
4. Advertising by PB&T
Petitioner asked PB&T to advertise the credit cards in
Alumnus and Affairs of State, a newsletter (not further described
in the record). Petitioner began to actively sell advertising
for Alumnus in 1990.
PB&T prepared and paid for advertisements for the credit
card program in Alumnus for the fall of 1988, fall of 1990, and
spring and fall of 1991.
PB&T advertised the card in the student newspaper and sports
programs. During 1988 and 1989, PB&T bought advertising for the
affinity credit card in MSU’s football programs. Once in
conjunction with a football game during the years in issue, and
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