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From 1984 until April 1989 Mr. Mitchell served as president of
JPMS; Mr. DeJoria served as chairman of the Board, chief executive
officer, chief financial officer, and secretary.
As of April 21, 1989, the stock in JPMS had not been
registered under any securities law; moreover, neither Mr. DeJoria
nor Mr. Mitchell had ever contemplated such a registration or a
public offering of JPMS' common stock.
2. Products
JPMS debuted its products at the West Coast Beauty Supply
Spring Style show in 1980, with Mr. Mitchell demonstrating the
product line. JPMS sold the entire first batch of its products at
the show, generating revenue of approximately $10,000.
That same year, JPMS began selling Paul Mitchell products
through distributors. At the time, the product line consisted of
"Shampoo One", "Shampoo Two", "The Conditioner", and "Hair
Sculpting Lotion". The new hair sculpting lotion and sculpted look
were well received in the market. Messrs. Mitchell and DeJoria
began promoting JPMS products as a "system" of products to be used
in conjunction with each other to achieve "the look".
At the time of Mr. Mitchell's death, JPMS sold the following
products, which were formulated by independent chemists:
Shampoo products Shampoo One; Shampoo Two; Awapuhi Shampoo;
Tea Tree Special Shampoo
Hair conditioning
products The Conditioner; Super-Charged Conditioner;
Hair Repair Treatment
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Last modified: May 25, 2011