Estate of Paul Mitchell, Deceased, Patrick T. Fujieki, Executor - Page 16

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          death, the public at large was generally unaware of who Paul                
          Mitchell was or that he had died.                                           
               Following Mr. Mitchell's death, the hair care industry widely          
          perceived that JPMS had lost its creative and artistic leader.              
          Rumors about JPMS becoming a mass marketer resurfaced, and there            
          was uncertainty whether JPMS would become just another company.             
          Distributors (both exclusively JPMS and multiline) feared that the          
          loss of Paul Mitchell's creative force would at least slow product          
          sales.  However, they did not consider dropping the JPMS product            
          line, primarily because of its profitability.                               
          G.  JPMS' Operations and Management                                         
               As  of  April  21,  1989,  JPMS  had  some  50  employees,             
          approximately 21 of whom worked in a 90,000-square-foot warehouse           
          space, with an additional 10,000 square feet of office space, in            
          Santa Clarita, California, owned by Mr. DeJoria and the Trust as            
          tenants in common and leased by JPMS.  As of April 21, 1989, the            
          warehouse space was not in compliance with the local fire code and          
          had no environmental controls for drainage of waste or runoff water         
          in the event of fire or disposal of poor-quality product. (Some             
          materials used to make hair care products are categorized as                
          hazardous waste.)                                                           
               JPMS had no useful inventory controls.  By April 21, 1989, the         
          warehouse was in disarray, and there was a several-months' supply           
          of products stacked up in JPMS' parking lot.  In fact, JPMS tracked         





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