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(less commission) will be made upon receipt of payment from the
mailer. We act only as agent for the list owner or the mailer in
these transactions."
Names can also act for the mailer as a list broker. The
activities of a list broker include: (1) Searching
advertisements and databases for appropriate list offerings for
the mailer to rent, (2) coordinating the rental transaction on
behalf of the mailer, (3) collecting payment from the mailer to
remit to the list manager or list owner, and (4) analyzing the
results of the mailing to determine whether it was successful.
The same list broker does not participate in every transaction.
Rather, each mailer chooses its own list broker to act on its
behalf.
In a typical list rental transaction involving petitioner's
rental list, the mailer contacts Names either directly or through
a list broker and submits a proposed list rental order. If a
mailer contacts petitioner directly, petitioner refers that
mailer to Names. Along with the list order, the mailer indicates
the time of the mailing and encloses a copy of the materials to
be sent. Names either disapproves the order because it is
inconsistent with the standing instructions provided by
petitioner or forwards the order to petitioner for final
approval.
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Last modified: May 25, 2011