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Upon receiving approval, Names arranges with Triplex to fill
the order. Triplex produces a copy of the rental list according
to the mailer's specifications and sends it to the mailer's mail
house.
Petitioner divides its rental list into three specific
segments and, on Names' recommendation, charges a different base
price for each segment. A mailer rents the names of: (1)
Current members and donors for $70 per 1,000 names, (2) former
members and donors for $60 per 1,000 names, or (3) nonmember
donors for $55 per 1,000 names. The base price includes a 10-
percent list management commission retained by Names and a 10-
percent list brokerage commission retained by either the
independent list broker or by Names (if the mailer is not using
an independent list broker). The base price also includes a fee
of $3.90 (running fee) remitted by Names to Triplex to pay for
the computer charges incurred in producing the copy of
petitioner's rental list.
It is standard in the mailing list industry to include the
management commission, brokerage commission, and running fees in
the base price. The commissions paid to Names and the list
brokers are within the range of usual and customary amounts paid
for such services.
For an additional cost, a mailer can further customize its
order. For an extra fee per 1,000 names, a mailer can request
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Last modified: May 25, 2011