- 110 - have found. Accordingly, we looked for other alternatives. The Budapest agreement resembled the type of package that the Hyatt International group provided to those hotels where local management was not provided. It included preopening and technical services, management expertise, chain services, and the trade names and marks. The Odakyu agreement provided for the use of the names and marks, chain services, manuals, among other things, and provided us with some guidance. The hotels involved in that agreement used their Century names in conjunction with the Hyatt names and also had the benefit of Hyatt chain services. Unfortunately, there is insufficient information to enable the fee structure for the Budapest or Odakyu agreement to be translated, extrapolated, and applied to the other transactional relationships in the Hyatt International group. As we have already explained, the franchise relationship is analogous to the relationship between HIC and its hotel management subsidiaries. HIC did not operate the hotel; it provided services to the management companies. Accordingly, we see the franchise rates as the most indicative of arm’s-length consideration for the services that HIC provided. We also recognize, however, that the master hotel management subsidiaries such as HHK and HS worked in conjunction with HIC to provide those franchise type intangibles and services to the hotel operators under their supervision, assisting in the writing ofPage: Previous 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 Next
Last modified: May 25, 2011