- 4 -
proposal provides: “Chase Lincoln First would own all cards and
accounts in their entirety. We would provide all services in
connection with the card program except marketing.” In pertinent
part, ABS’s submission provides: “[In the proposal], there is a
reference to marketing being the responsibility of the Sierra
Club and * * * [an affiliate of ABS]. * * * Pursuant to our
agreement with the Sierra Club, American Bankcard will be
responsible for all marketing subject to your advice and
consent.”
The Sierra Club-American Bankcard Services, Inc., Agreement
On February 20, 1986, petitioner entered into an agreement
with ABS, the “Sierra Club Bankcard Agreement” (SC-ABS
agreement), which concerns itself with the provision of a credit
card (the credit card) and certain other financial services to
the members.
In pertinent part, the SC-ABS agreement provides as
follows:
SC and ABS desire to make available to the members of
SC one or more packages of financial services upon the
terms and conditions hereinafter set forth.
NOW, THEREFORE, it is agreed by the parties hereto as
follows:
ARTICLE 1. The Services
ABS proposes to offer members of SC the product
and service options set forth in Attachment “A” hereto
(* * * the "Services").
ARTICLE 2. SC Participation
2.1 SC agrees to cooperate with ABS on a
continuing basis in the solicitation and encouragement
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next
Last modified: May 25, 2011