- 15 -
contained the letterheads of both petitioner and Chase Lincoln
and facsimile signatures of officers of both organizations. ABS
paid all of the costs of that letter.
Advertisements
Advertisements for the credit card program appeared in
three issues of petitioner’s magazine, Sierra, during each of
1986 and 1987. Those advertisements (the advertisements) were
designed by JMP Marketing and Design, a design agency retained by
ABS. The advertisements instructed petitioner’s members to
submit applications to Chase Lincoln and to direct questions to
ABS. ABS was billed for the advertisements at the same prices
and on the same terms as applicable to any unrelated advertiser.
ABS failed to pay amounts billed to it for the 1987
advertisements in the amount of $8,230. Petitioner attempted to
collect that amount but was unsuccessful.
ABS also placed advertisements for the credit card program
in publications of local chapters of petitioner. ABS paid for
those advertisements and received no discount from the rates
charged others.
Administration of the Program
Petitioner did not maintain individual files concerning
each member’s participation in the credit card program. The
credit card program was administered, and records kept, by ABS
and Chase Lincoln. Members’ complaints and inquiries with
respect to the credit card program were directed to ABS or Chase
Lincoln.
Page: Previous 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 NextLast modified: May 25, 2011