- 3 -
all of the corporations in which Mr. Braswell owned stock as
Braswell companies.) Since at least 1994 to the date of the
trial in this case, most of the Braswell companies were engaged
in what they referred, and we shall refer, to as “specialized
direct marketing activities”.4 (We shall refer to the Braswell
companies that were engaged in such specialized direct marketing
activities as the Braswell sales corporations.) Those activi-
ties, which were intended to sell nutritional supplements to
individuals living in the United States, consisted of mailing
directly to those individuals advertisements that described and
offered those supplements for sale (advertising material). That
advertising material included letters, brochures, and so-called
16-page mailers. Since at least 1994 to the date of the trial in
this case, certain of the Braswell sales corporations devoted
their specialized direct marketing activities to what they
referred to as the front-end business, i.e., to prospective
customers, and certain of those corporations devoted their
specialized direct marketing activities to what they referred to
3(...continued)
those other corporations.
4As for the remaining Braswell companies, one of them pub-
lished a magazine, another owned certain assets not disclosed by
the record that were utilized by one or more Braswell companies,
another marketed products directly to medical professionals
throughout the world, and another sold certain books written by
professionals through direct response advertising such as newspa-
pers and magazines.
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Next
Last modified: May 25, 2011