Robert T. and Mary F. Gow - Page 40




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          T.C. Memo. 1991-180. Respondent, on the other hand, produced                  
          numerous billing statements and invoices as well as testimony                 
          regarding WVI’s expenditures for 1991.  We find respondent’s                  
          evidence persuasive.                                                          
               According to petitioners, these trips were undertaken to                 
          investigate and research Powhatan Plantation’s competition in order           
          to incorporate comparable resort features and services that would             
          make them more attractive to potential customers.  We view this               
          assertion with skepticism.  In our opinion, the innovations and               
          research petitioners sought could have been obtained without the              
          elements of substantial personal pleasure. To illustrate,                     
          petitioners spent a large amount of time on these trips enjoying              
          shopping malls, theme parks, and historical locations.  Many of               
          these trips were taken around the Thanksgiving, Christmas, or New             
          Year’s holidays and were the only time during the year petitioners            
          managed to escape their everyday routine.  WVI subsidized many of             
          the incidental expenses incurred by the spouses of members of the             
          “management team”.  During some of the activities, dinners costing            
          $1,000 or more, as well as room service bills of almost $500,                 
          became the norm.  Although it might be ordinary and necessary for             
          Powhatan Plantation to investigate its competition in the same                
          geographic area, it has not been shown to be ordinary and necessary           
          for petitioners to examine resorts that are located in distant                
          areas and are not in direct competition with Powhatan Plantation.             






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