Ronald and Sue M. Leschke - Page 9




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          certificates were given to large corporate customers and                    
          therefore were not gifts “made directly or indirectly to any                
          individual”.  Hence, in petitioners’ view, these expenses do not            
          come under the restrictions of section 274(b).                              
               Conversely, respondent asserts that the certificates were              
          given indirectly to individuals within the meaning of the statute           
          and regulations promulgated thereunder.  According to respondent,           
          it is reasonable to surmise from the facts presented that                   
          petitioners intended and were aware that particular individuals             
          would be the beneficiaries of the gift certificates.                        
               Before examining the parties’ respective arguments, we pause           
          to note that respondent has labeled these expenditures as                   
          “gifts”, and petitioners have not challenged whether they in fact           
          represent an “item excludable from gross income of the recipient            
          under section 102”.  Sec. 274(b)(1).  However, as a leading                 
          commentator has observed:                                                   
                    Normally, a transfer is a gift for purposes of �                  
               102 only if it proceeds from detached and disinterested                
               generosity.  Section 274(b) is mostly concerned with                   
               transfers that arise from motivations having to do more                
               with business advantage than generosity, which are                     
               excluded from the recipient’s gross income under an                    
               unverbalized extension of the meaning of “gift,”                       
               covering gratuitous transfers of items of small value.                 
               * * * [1 Bittker & Lokken, Federal Taxation of Income,                 
               Estates, and Gifts, par. 21.3, at 21-52 (3d ed.                        
               1999)(fn. ref. omitted); see also Commissioner v.                      
               Duberstein, 363 U.S. 278 (1960).]                                      
          Thus, while the reach of section 102 in a business context                  
          appears to be less than fully articulated, we decline to address            





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