John E. Wall - Page 33




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          $6,800,000.  On the basis of his review of studies similar to               
          those cited by Ms. Walker, Mr. Schroeder concluded that both lack           
          of marketability and nonvoting stock discounts should be applied.           
          Like Ms. Walker, Mr. Schroeder concluded that the lack of                   
          marketability discount should be 40 percent.  However, he                   
          concluded that the nonvoting stock discount should be only 2                
          percent as opposed to the 5-percent discount proposed by Ms.                
          Walker.                                                                     
               Applying these discounts to his total equity value, Mr.                
          Schroeder concluded that under his market-based method the value            
          of the Demco nonvoting common stock on the date of the gifts was            
          approximately $2,840,000, or $303.03 per share.  This is                    
          approximately $92 per share more than Ms. Walker’s $211.20                  
          market-based value.  It is also approximately $33 per share more            
          than the $269.70 market-based value (and approximately $43 more             
          than the $260.13 overall value) determined in the earlier version           
          of Mr. Schroeder’s report, on which respondent relied in                    
          preparing the statutory notices.  See supra note 21.                        
               Mr. Schroeder’s Income-Based Approach                                  
               Mr. Schroeder’s income-based approach differs from Ms.                 
          Walker’s income-based approach in several important respects.               
          First, in his income-based approach Mr. Schroeder again treated             
          the media note as a nonoperating asset whose value should be                
          added to the present value of Demco’s predicted future income               





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