Menard, Inc. - Page 43

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                              (iii) LTI Valuation Methodology                         
               In his analysis of the comparison group’s proxy statements,            
          Mr. Rowley used a formula for valuing LTI compensation that he              
          referred to as the “Growth Model”.  According to Mr. Rowley, the            
          Growth Model projects the actual, as opposed to the theoretical,            
          value of LTI compensation that a CEO will receive.                          
               Pursuant to the Growth Model, first, Mr. Rowley assumed that           
          the stock prices would appreciate from the original grant price             
          at a 10-percent annual rate.  Mr. Rowley derived the 10-percent             
          growth rate from an SEC proxy statement instruction, which                  
          requires that companies report the potential realizable value of            
          stock option grants37 at both 5-percent and 10-percent                      
          appreciation rates.  See 17 C.F.R. sec. 229.402(c)(2)(vi)(A)                
          (2004).  Because the comparison group contained only high-                  
          performing companies and the stock market had a 15-percent growth           
          rate during the period, Mr. Rowley explained, he opted for the              
          10-percent growth rate.  Secondly, Mr. Rowley assumed that the              
          recipient would hold the stock “for the typical 10 year term”38             
          and calculated the LTI compensation value.  Lastly, Mr. Rowley              
          discounted the LTI compensation value to its present value using            


               37On their proxy statements, companies may substitute the              
          potential realizable value of the stock option grants with the              
          present value of the grants under any option-pricing model.  See            
          17 C.F.R. sec. 229.402(c)(2)(vi)(B) (2004).                                 
               38According to Mr. Rowley, most long-term incentive stock              
          option grants are for a period of 10 years.                                 




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