- 32 - Using the comparable public company method, respondent’s expert identified 11 publicly traded companies and treated them as comparable to TPC on the basis of only two broad criteria as follows: (1) Classification under the same general U.S. Department of Labor Standard Industrial Codes as TPC (namely, Code #2731 –– Books: Publishing, or Publishing and Printing, and Code #2741 –- Miscellaneous Publishing); and (2) Reported positive cashflows for 1995-97. Set forth below in schedule format is a listing of TPC and the 11 companies selected by respondent’s expert as comparable to TPC, a brief description of the primary type of content material which each company, as of July 31, 2000, published, and the amount of each company’s 1997 reported revenue: Company Publication Material 1997 Revenue TPC Industrial buying directories $ 240,110,000 American EducationalEducational textbooks, journals, and8,392,000 Products games Harcourt General, Inc. Scholarly books and journals,3,691,639,000 educational material, popular books. Owns the Neiman Marcus Group, Inc. Houghton Mifflin Co.Textbooks and educational reference797,320,000 materials Intervisual Books, Inc. Popup and dimensional novelty books 18,733,000 McGraw-Hill Co. Educational books and magazines.3,534,095,000 Owns Standard & Poor’s and four television stations Millbrook Press, Inc.Children’s nonfiction books 12,573,000 Nelson (Thomas), Inc.Religious and family value books243,436,000Page: Previous 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 Next
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