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Mr. Deihl completed his formal education upon graduation
from the eighth grade and has since been engaged in a series of
entrepreneurial business ventures. Mrs. Deihl, who has an
eleventh grade education, was an integral participant with her
husband in these ventures. In the early 1980s, petitioners began
to investigate the possibility of developing and marketing a
vitamin complex administered in spray form. Petitioners in the
mid-1980s acquired a patent for the formula for such a spray
multivitamin and incorporated Mayor to manufacture the product.2
Petitioners jointly own 100 percent of the stock in, are officers
of, and control Mayor.
Petitioners experimented with several different
methodologies for marketing their product, which came to be known
as VitaMist. An initial attempt at placement in convenience
stores was unsuccessful. Petitioners later sold the product
through a third-party network marketing company, “Eureka Foods”,
but that company subsequently went bankrupt. Then, for a period
of several years, petitioners marketed the product through Home
Shopping Network. Eventually, in 1992, petitioners incorporated
KareMor to market the VitaMist products.3 As with Mayor,
petitioners jointly own 100 percent of the stock in, are officers
of, and control KareMor.
2 Mayor elected S corporation status in 1991.
3 KareMor elected S corporation status in 1993.
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Last modified: May 25, 2011