- 6 -
In keeping with KareMor’s nature as a multilevel marketing
organization, a primary focus of the entity’s operations was on
motivating its distributors. To that end, KareMor sponsored
large-scale conventions and also conducted smaller training and
meeting events at locations throughout the country. Extensive
use was likewise made of prizes and awards as motivational
incentives, many of which were given away at the conventions.
For instance, during the years in issue, a convention was held
each calendar quarter and typically lasted 3 days. The schedule
would include substantive sessions devoted to training and
informational or motivational speakers, as well as entertainment
portions featuring musical performers, dancers, celebrities,
prizes, etc. Featured prizes might be cash, Rolex watches,
cruises, and so on.
Petitioners and members of their extended family played a
prominent role in interacting personally with distributors at
KareMor events. In these interactions, petitioners believed that
it was critical for every aspect of their lives, from their
attire and personal grooming to their residence, to portray an
appearance of extreme affluence and success. Petitioners felt
that distributors who were impressed to the point of being
overwhelmed with what could be achieved through multilevel
marketing would be encouraged to build their own downline
networks in hopes of reaping similar benefits.
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next
Last modified: May 25, 2011