Appeal No. 96-0811
Application No. 08/023,955
As stated on page 1 of appellants’ specification, their
invention relates to “a system and method including a shopping
map for aiding shoppers in the selection and location of
articles displayed for sale at various aisle locations in a
store.” In the illustrated embodiment, the store is described
as being a grocery store (e.g., a supermarket).
Claim 1 is illustrative of the subject matter at issue. A
copy of this claim, as it appears in the appendix to
appellants’ brief, is appended to this decision.
The following references are relied upon by the examiner
as evidence of obviousness in support of his rejections under
35 U.S.C. § 103:
Krebs et al. (Krebs) 4,858,353 Aug. 22,
1989
Haynes 5,154,330 Oct. 13,
1992
Bigg’s, "Your dollar is bigger at bigg’s," True Minimum Price
information brochure, Louisville, Kentucky.
Winn-Dixie Marketplace brochure and map.
The grounds of rejection are as follows:
2
Page: Previous 1 2 3 4 5 6 7 8 9 10 Next
Last modified: November 3, 2007