Appeal No. 96-0811 Application No. 08/023,955 APPENDIX 1. A system for aiding shoppers in the selection and location of articles displayed for sale at various aisle locations in a store, comprising: a store having a plurality of aisles therein, said store including numerous discrete articles displayed at various display locations along said plurality of aisles; a portable map including a display surface bearing store specific indicia arranged in a pictorial representation of said plurality of aisles; said store specific indicia comprising first written identifications sufficiently detailed in descriptiveness to correspond to said discrete articles, said identifications showing said discrete articles arranged at locations in said pictorial representation corresponding to the display locations of said articles along said plurality of aisles; and wherein said portable map is usable as a shopping list for selecting discrete articles for purchase from said store and as an in-store map for locating said selected discrete articles in said store. 10Page: Previous 1 2 3 4 5 6 7 8 9 10Last modified: November 3, 2007