Ex Parte KITAKAMI et al - Page 20




          Appeal No. 1998-1658                                                        
          Application 08/343,876                                                      

          saturation magnetic flux density material forming a leading gap             
          edge (EA9), but provides no reasoning for this finding.                     
          Nevertheless, there are only two ways the head could be mounted             
          for recording and reproducing, with the high saturation magnetic            
          flux density material on the leading gap edge or on the trailing            
          gap edge, and we see no reason why it would not have been obvious           
          to one of ordinary skill in the art to mount the head in either             
          orientation.  Since claims 1 and 8 do not specifically recite the           
          orientation of the principal axis of the magnetic anisotropy of             
          the recording media relative to the normal running direction of             
          the head, there can be no argument (and none has been made) that            
          the claimed subject matter achieves an unexpected result by the             
          relationship between the principal axis of the magnetic                     
          anisotropy and the head as shown in Appellants' figure 1A.                  
               Appellants argue that Shimizu '178 is completely silent on             
          the use of a magnetic head like that used in the claimed                    
          invention and that Okuda is silent on magnetic anisotropy of a              
          magnetic film (Br12).  As stated in connection with Issue (3), we           
          agree with the Examiner that the arguments about what is missing            
          from each individual reference is an attack on the references               
          individually.  It is unpersuasive to argue that Shimizu '178 does           
          not teach the claimed magnetic head when Okuda is relied on for             
          this feature and, likewise, it is unpersuasive to argue that                


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