Appeal No. 2003-0293
Application No. 09/472,197 Page 10
valid, the internet address (IP address) of the user is checked,
as indicated in box 106 in figure 3. If there is any doubt as
the certainty of the IP address, a trace route is performed on
the user's IP address, as indicated in box 112 (page 11). After
verification of the IP address, the process returns to log-in.
From the disclosure in Scroggie of checking and verifying the IP
address of the user's computer, we find that Scroggie teaches
identification of the user's computer.
From these teachings of Scroggie, we find that an artisan
would have been taught to verify the user's computer during the
log-in process, before transmitting incentives to the computer.
Laor discloses that in ordinary commerce information providers
such as newspapers and magazines attract or identify specific
market segments of consumers in order to permit vendors to target
consumers of those specific market segments with advertising.
This includes the use of coupons which may be redeemed by
consumers for discounts on product purchases or other benefits
(col. 1, lines 41-47). With the advance of the internet,
consumers can download and print out coupons , and can take these
coupons to their local store to redeem them (col. 1, lines 56-
59). However, Laor states that these methods are inconvenient
and time consuming. The invention of Laor is directed to a system
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