Appeal No. 2003-0293
Application No. 09/472,197 Page 9
We find that in addition to teaching the providing of
shopping aids and incentives to consumers, via e-mail, based upon
a consumer purchase history, Scroggie discloses another
embodiment of the invention where the purchase incentive is
transmitted to the store instead of to the consumer (abstract).
In this embodiment, the server 300 transmits the purchase
incentive data to an in-store server 310 in the supermarket
selected by the user 308, which gives the user an appropriate
discount automatically when the consumer presents the item for
checkout. The server 300 transmits the image of a token 316 to
the user's computer 302, which defines the coupon offer (page
19).
From the disclosure of Scroggie that the server transmits
the token to the user's computer, we find a suggestion that the
user's computer be identified. In addition, although not brought
to our attention by either the examiner or the appellants, we
find that Scroggie discloses (page 10) that when first accessing
the system of the invention, the consumer encounters a log-in
page. After filling in and submitting an on-screen form, the
user is required to enter his Zip code. The Zip code determines
what offers are transmitted to the consumer, based upon the
market areas he resides in. After the Zip code is found to be
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