Appeal No. 2003-0293
Application No. 09/472,197 Page 2
85. A computer readable medium for storing information for
delivering a targeted advertisement, comprising a data structure
including:
a first field for storing a first identifier identifying a
first computer associated with a consumer; and
a second field linked to the first field for storing a
second identifier associated with said first identifier and
corresponding to an observed offline purchases history of the
consumer, said purchase history including information of an
offline purchase of the consumer collected at a point of sale
when the offline purchase transpired, the first identifier and
the second identifier being readable by at least one processor to
automatically deliver the targeted advertisement to the first
computer in response to receiving the first identifier from the
first computer.
The prior art references of record relied upon by the
examiner in rejecting the appealed claims are:
Csaszar et al. (Csaszar) 5,970,124 Oct. 19, 1999
Jermyn 6,026,370 Feb. 15, 2000
(filed August 28, 1997)
Laor 6,076,069 Jun. 13, 2000
(filed September 25, 1998)
Scroggie et al. (Scroggie) WO 97/23838 July 3, 1997
Claims 85-90 stand rejected under 35 U.S.C. § 101 as being
directed to non-statutory subject matter.
Claims 85 and 86 stand rejected under 35 U.S.C. § 103(a) as
being unpatentable over Scroggie in view of Laor.
Claim 87 stands rejected under 35 U.S.C. § 103(a) as being
unpatentable over Scroggie in view of Jermyn.
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