Ex Parte MUNSIL et al - Page 6




              Appeal No. 2003-0957                                                                 Page 6                
              Application No. 09/074,074                                                                                 


                     Here, independent claim 19 recites in pertinent part the following limitations:                     
              "creating a customer billing statement template having a message area; . . . arranging                     
              the selected billing messages based on their priority; and using only those selected                       
              billing messages that have the highest priority and that can fit within the message area                   
              when generating each customer billing statement."  Claims 18 includes similar                              
              limitations.  Giving the independent claims their broadest, reasonable construction, the                   
              limitations require assigning priorities to billing messages and including in a customer's                 
              bill only those messages that can fit within a message area of a billing template and that                 
              have the highest priority.                                                                                 


                                           2. OBVIOUSNESS DETERMINATION                                                  
                     Having determined what subject matter is being claimed, the next inquiry is                         
              whether the subject matter would have been obvious.  "In rejecting claims under 35                         
              U.S.C. Section 103, the examiner bears the initial burden of presenting a prima facie                      
              case of obviousness."  In re Rijckaert, 9 F.3d 1531, 1532, 28 USPQ2d 1955, 1956 (Fed.                      
              Cir. 1993) (citing In re Oetiker, 977 F.2d 1443, 1445, 24 USPQ2d 1443, 1444 (Fed. Cir.                     
              1992)).  "'A prima facie case of obviousness is established when the teachings from the                    
              prior art itself would . . . have suggested the claimed subject matter to a person of                      
              ordinary skill in the art.'"  In re Bell, 991 F.2d 781, 783, 26 USPQ2d 1529, 1531 (Fed.                    









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