Appeal No. 2004-0013
Application No. 09/234,889 Page 7
terminal means (page 4). From this disclosure of Willmore, we
find that the transaction log will include a purchase log. In
addition, we find that although Willmore discloses that a smart
card may be used instead of a magnetic card (pages 2, 5, and 8)
we find that Willmore refers to the smart card as a card having
data which can be written or read (page 8). From this disclosure
of Willmore, we find that although Willmore discloses a smart
card, that the smart card is used as a magnetic card would be
used, and that Willmore does not make use of the capabilities of
the smart card. In addition, we find that Willmore is silent as
to how the purchase history is recorded, and does not disclose
that the transactions are recorded in ascending numerical order.
We further find that in Willmore, the loyalty program
information is stored on the magnetic card or token (pages 2 and
4). From this disclosure, we find that loyalty program
information is stored on the magnetic card, and that the loyalty
program information is stored in a register. However, Willmore
does not disclose that the loyalty program application itself is
stored on the smart card. In addition, although Willmore
discloses the use of the loyalty program for the products of
different manufacturers, Willmore only discloses use of the
loyalty program with a single merchant, and therefore does not
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next
Last modified: November 3, 2007