Appeal No. 2005-0473
Application No. 09/514,946
web sites upon the customer’s visit to subsequent web sites. An
understanding of the invention can be derived from a reading of
exemplary independent claim 1, which is reproduced as follows:
1. A computer-implemented electronic commerce
apparatus for generating a tailored promotion of goods
and/or services offered by a subscriber to said apparatus
based on personal consumer preferences for presentation by
said subscriber to a consumer over a distributed
communication network, comprising:
a connection to said distributed communication network;
a database of goods and/or service promotion data
pertaining to goods and/or services offered by subscribers
to said apparatus; and
a consumer information storage, said consumer
information storage including a consumer identifier storage
for storing consumer identifier information identifying
individual consumers, and including for each stored consumer
identifier activity information pertaining to network sites
accessed by said individual consumers and associated with
individual consumers;
wherein said electronic commerce apparatus receives
said activity information, stores said activity information
in said consumer information storage by individual consumer,
receives from a particular subscriber network site consumer
identifier information associated with a consumer requesting
access to that subscriber network site, uses said stored
activity information in conjunction with said goods and/or
services promotion data in said database to create a
tailored promotion of goods and/or services offered by said
particular subscriber network site in response to said
received consumer identifier information, and transmits said
tailored promotion to said particular subscriber network
site for presentation to said consumer.
2
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