Ex Parte Fernandes - Page 3



          Appeal No. 2005-0473                                                         
          Application No. 09/514,946                                                   

               The Examiner relies on the following references in rejecting            
          the claims:                                                                  
                                     U.S. Patents                                      
          Gardenswartz et al. (Gardenswartz)    6,055,573    Apr. 25, 2000             
                                                        (filed Jan. 7, 1999)           
          Roth et al. (Roth)                  6,285,987   Sep. 4, 2001                 
                                                   (filed Jan. 22, 1997)               
                          Published U.S. Patent Application                            
          Travis et al. (Travis)        US 2002/0010668 A1  Jan. 24, 2002              
                                                  (filed Jan. 27, 2000)                
               Claims 1, 3-10, and 22-25 stand rejected under 35 U.S.C.                
          § 103(a) as being unpatentable over Gardenswartz and Roth.                   
               Claim 8 stands rejected under 35 U.S.C. § 103(a) as being               
          unpatentable over Gardenswartz and Travis.                                   
               We make reference to the answer (Paper No. 18, mailed May 6,            
          2004) for the Examiner’s reasoning and to the appeal brief (Paper            
          No. 17, filed February 17, 2004) and the reply brief (Paper No.              
          19, filed July 6, 2004) for Appellant’s arguments thereagainst.              
                                       OPINION                                         
               With respect to the 35 U.S.C. § 103 rejection of the claims             
          over Gardenswartz and Roth, we note that the Examiner relies on              
          Gardenswartz for teaching that cookies are used to record the                
          online activities of a consumer while the stored preferences may             
          be interpreted as the sites visited (answer, page 4).  The                   
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