Ex Parte Fernandes - Page 9



          Appeal No. 2005-0473                                                         
          Application No. 09/514,946                                                   

          necessary teachings and suggestions related to the claimed                   
          creating a tailored promotion of goods and/or services offered by            
          the subscriber network site in response to a consumer identifier             
          information, as recited in independent claims 1 and 22 are not               
          shown.  Accordingly, based on the weight of the evidence and the             
          arguments presented by the Examiner and Appellant, we are                    
          constrained to reverse the Examiner’s decision and not sustain               
          the 35 U.S.C. § 103 rejection of claims 1, 3-10, and 22-25.                  
               We note that the Examiner, in rejecting claim 8, in                     
          alternative, relies on the combination of Gardenswartz and Travis            
          which neither includes any teaching that reads on the disputed               
          claimed features nor provides any suggestion for storing and                 
          using products and goods reviewed information in conjunction with            
          the goods and services promotion data by a server.  Accordingly,             
          we do not sustain the alternate 35 U.S.C. § 103 rejection of                 
          claim 8.                                                                     








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