Ex Parte Fernandes - Page 8



          Appeal No. 2005-0473                                                         
          Application No. 09/514,946                                                   

          necessarily weigh all of the evidence and argument.”  In re                  
          Oetiker, 977 F.2d 1443, 1445, 24 USPQ2d 1443, 1444 (Fed. Cir.                
          1992).  In this case, taking the web site that displays an ad as             
          a “subscriber” and taking displaying an ad for goods as the goods            
          offered by a subscriber (answer, page 5), as discussed by                    
          Appellant (reply brief, pages 5 & 6), would result in improper               
          construction of the claimed language.                                        
               Rejections based on § 103 must also rest on a factual basis             
          with these facts being interpreted without hindsight                         
          reconstruction of the invention from the prior art.  The examiner            
          may not, because of doubt that the invention is patentable,                  
          resort to speculation, unfounded assumption or hindsight                     
          reconstruction to supply deficiencies in the factual basis for               
          the rejection.  See In re Warner, 379 F.2d 1011, 1017, 154 USPQ              
          173, 178 (CCPA 1967).  In concluding that the bidding for the                
          advertisement displayed to a user in Roth is even relevant to                
          Gardenswartz’s tracked activities using cookies, without                     
          providing any reasonable factual evidence, the Examiner attempts             
          to forge a combination of entirely different advertising                     
          approaches.                                                                  
               In view of our analysis above, we find that the Examiner has            
          failed to set forth a prima facie case of obviousness because the            
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