Ex Parte Gottfurcht et al - Page 5



           Appeal No. 2006-2191                                                               
           Application No. 10/108,147                                                         

           formatting Ward’s accessed advertisements to one of ordinary                       
           skill in the art.  Thus, assuming, arguendo, that it would have                    
           been obvious to combine Ward and Fujita, as held by the Examiner,                  
           the combination would still fall short of teaching or suggesting                   
           the claimed formatting content accessed via the Internet, as                       
           recited in independent claims 105, 121 and 137 .  Accordingly,                     
           based on the weight of the evidence and the arguments presented                    
           by the Examiner and Appellants, we do not sustain the 35 U.S.C.                    
           § 103 rejection of claims 40-45, 54-59 and 105-137 over Ward and                   
           Fujita.                                                                            















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