Ex Parte Dodd - Page 4



                Appeal No. 2006-2346                                                                             
                Application No. 09/931,358                                                                       

                such purchaser intends to re-sell such goods to another entity, person, or groups of             
                persons in the course of such customer’s business”; and the term “consumer” means:               
                “any purchaser of goods where such purchaser will be the end user of such goods, or is           
                not otherwise engaged in business or practice of sale of such goods to others.”  The             
                examiner further provides table 1, on page 15 of the answer, which equates the parties in        
                Peterson with the parties claimed.  Appellant concedes that as table 1 shows, Peterson           
                teaches parties analogous to the parties claimed.  Thus, the issue as to whether Peterson        
                teaches the parties as recited in the claims is not before us as both examiner and appellant     
                are in agreement.                                                                                
                       Appellant argues, on page 10 of the brief, that Peterson does not teach or suggest        
                that product information is customized based on customer information and that the                
                information provided comprises consumer sales projections calculated with respect to the         
                customer.  Appellant states, on page 10 of the brief, that while Peterson teaches that           
                vendors (admitted to be analogous to claimed customers) communicate information about            
                inventory “[t]here is no indication that the information about the product itself provided       
                to the vendor is customized on the basis of vendor information (or customer                      
                information).”  (Emphasis original)  Further, appellant asserts, on page 11 of the brief,        
                Peterson provides no indication that the information comprises sales projection                  
                information as required by claim 1. Additionally, on page 11 of the brief, appellant             
                argues that the examiner’s rejection has essentially “ignored the limitation of calculation,     
                of consumer sales projection information calculated with respect to the customer.”               
                Regarding the examiner’s obviousness rejection based upon Peterson, appellant argues,            
                on page 12 of the brief, that with the exception of claim 14, the arguments regarding the        
                anticipation rejection also apply to the obviousness rejections.                                 
                       In response, the examiner states, on page 16 of the answer, that table 2 of the           
                appendix, establishes anticipation.  In table 2 of the appendix, on pages 19 and 20 of the       
                answer, the examiner finds that Peterson teaches price information customized based on           
                the consumer ID which meets the claim 1 limitation of “wherein said product information          
                provided is customized on the basis of said customer information accessed in step (d).’          


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