Appeal 2007-0025 Page 24
Application 09/792,151
5. Angles discloses embedding advertisements into electronic documents
which advertisements are custom advertisements which can contain hyper-links to,
for example, a purchase order request form (Angles, col. 4, ll. 6-16).
C. Principles of Law
We incorporate herein the Principles of Law set forth in the Principles of
Law section for the rejection of claims 2, 7-9, 15, and 16 above.
D. Analysis
Appellants argue that Angles does not mention products or services
purchased or products or services for a particular store (FF 4). However, Angles
clearly discloses that its invention covers custom advertisements that may be
hyper-linked to a purchase order request form, for example. One of ordinary skill
in the art reading this disclosure would understand that stores with products and
services they handle are among the types of businesses which would provide
custom advertisements connected to purchase order request forms. Accordingly, to
one of ordinary skill in the art, Angles would suggest to one of ordinary skill in the
art products or services purchased or products or services for a particular store.
Accordingly, Appellants’ argument is unpersuasive as to error in the rejection.
D. Conclusion of Law
On the record before us, Appellants have failed to show that the Examiner
erred in rejecting claims 3 and 11 over the prior art.
Page: Previous 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Next
Last modified: September 9, 2013