Appeal 2007-0025 Page 18
Application 09/792,151
requires settling the consumer’s account at the time the transaction is made.
All the arguments having been addressed and found unpersuasive as to error
in the rejection, we affirm.
E. Conclusion of Law
On the record before us, Appellants have failed to show that the Examiner
erred in rejecting claims 2, 7-9, 15, and 16 over the prior art.
Claims 5 and 13
Because Appellants argue claim 5 and 13 as a group, pursuant to the rules,
the Board selects representative claim 5 to decide the appeal with respect to this
rejection, and claim 13 will stand or fall with claim 5. 37 C.F.R. § 41.37(c)(1)(vii)
(2006). It reads as follows:
5. A method of evaluating the effectiveness of advertising in a system for
providing advertising via a broadcast server and a terminal device connected
to the broadcast server, the method comprising:
broadcasting via said broadcast server advertising information that
includes information about at least one of a time, a place, and preferences
along with program information;
filtering advertising broadcast by the broadcaster server according to
conditions that include information about at least one of said time, place, and
preference, and presenting via the terminal device only suitable advertising
for a consumer;
storing on an external recording medium in said terminal device said
advertising information for advertising that is viewed on the terminal device;
and
settling, based on the stored advertising information, a consumer
account for a transaction involving a product or service associated with the
advertising viewed, performed by the consumer bringing said external
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