Ex Parte Yanase et al - Page 15



            Appeal 2007-0025                                                     Page 15                     
            Application 09/792,151                                                                           

            prior art elements according to their established functions.”  Id.                               
                   The Supreme Court made clear that that “[f]ollowing these principles may                  
            be more difficult in other cases than it is here because the claimed subject matter              
            may involve more than the simple substitution of one known element for another                   
            or the mere application of a known technique to a piece of prior art ready for the               
            improvement.” Id. The Court explained, “[o]ften, it will be necessary for a court to             
            look to interrelated teachings of multiple patents; the effects of demands known to              
            the design community or present in the marketplace; and the background                           
            knowledge possessed by a person having ordinary skill in the art, all in order to                
            determine whether there was an apparent reason to combine the known elements in                  
            the fashion claimed by the patent at issue.” Id. at 1740-41, 82 USPQ2d at 1396.                  
            The Court noted that “[t]o facilitate review, this analysis should be made explicit.”            
            Id., citing In re Kahn, 441 F.3d 977, 988, 78 USPQ2d 1329, 1336 (Fed. Cir. 2006)                 
            (“[R]ejections on obviousness grounds cannot be sustained by mere conclusory                     
            statements; instead, there must be some articulated reasoning with some rational                 
            underpinning to support the legal conclusion of obviousness”). However, “the                     
            analysis need not seek out precise teachings directed to the specific subject matter             
            of the challenged claim, for a court can take account of the inferences and creative             
            steps that a person of ordinary skill in the art would employ.” Id.                              

                   D. Analysis                                                                               
                   Appellants argue that three claimed steps are not disclosed in the cited                  
            references: (1) “broadcasting via said broadcast server advertising information that             






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