Appeal 2007-0025 Page 10
Application 09/792,151
stored and not the advertisement information.
(Br. 15-16.)
3. Freeman discloses “[d]ownloading to the chip card of advertising
information … ” (Freeman, col. 10, ll. 33-34).
Settling
1. The step in the claim 2 process that is at issue is:
settling, based on the stored advertising information, a consumer
account for a transaction involving a product or service associated with the
advertising viewed, performed by the consumer bringing said external
medium from a location of the terminal device to a store, and a terminal
device at the store reading said external medium to retrieve the stored
advertising information required for the transaction.
2. The Examiner found that
Freeman discloses that the chip card can be brought to a store for
settling a transaction related to the viewed advertising.
Freeman discloses that the chip card can be brought to a store for
settling a transaction related to the viewed advertising (sic, repetition of the
phrase is in the original) (Fig. 2 and below). And, Freeman discloses that the
rebate can apply to a present transaction at a Point-of-Sale terminal:
"FIG. 2 is a diagram of a typical retail application with a point-
of-sale
(POS) terminal (col 15, lines 21-25);
Rebates are conveyed to the consumer by communication from
the advertisement information provider to a customer's chip card via a
multiplicity of possible channels including: a personal computer, a
portable chip card reader, a point-of-sale (POS) terminal, a handheld
device, a home or business telephone, a vending machine, a cellular
phone, a pager, a mass transportation payment station, a television
and/or television set-top box, or an automated teller machine (ATM).
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