Appeal 2007-0025 Page 7
Application 09/792,151
3. Dedrick discloses software tools for creating electronic information that
includes both content and advertising information that can be transmitted over a
system (Dedrick, col. 4, ll. 3-9).
4. Dedrick discloses an embodiment whereby the software tools embed
variables within the electronic information (Dedrick, col. 4, ll. 16-18). The
variables may be consumer variables associated with objects or fields within the
electronic information (Dedrick, col. 4, ll. 28-29). “For example, the electronic
information may include several option fields from which the end users may
select” (Dedrick col. 4, ll. 30-31).
5. Dedrick discloses color as an example of an option field.
For example, the header block of a given piece of electronic information
may include an indicator that a color preference variable is associated with
certain option fields. In addition, default colors for particular fields or
objects, or a default consumption format, such as audio or video, for the
electronic information may also be included in the header block.
(Dedrick, col. 4, ll. 52-58).
Storing the advertising information regarding advertisements viewed on the
terminal device on an external recording medium in the terminal device
1. The step in the claim 2 process that is at issue is:
storing, on an external recording medium in said terminal device, said
advertising information about advertising that is viewed on the terminal
device;
2. The Examiner found that:
… Freeman discloses that the advertising can be viewed at a terminal
device, that the chip card can store information on advertisements viewed.
Freeman discloses that the advertising can be viewed at a terminal device:
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