Appeal 2007-0025 Page 9
Application 09/792,151
downloaded onto the chip card, and information representative of the
number of times that the advertisement information has been
displayed prior to the time of the purchase. The information can be
stored on a computer network to which the chip card can be
connected, or in a memory on the chip card as part of an affinity
record (col 12, lines 15-36);
(80) The method may include downloading to the chip card
information identifying the downloaded advertisement information;
relating in a database the information identifying the downloaded
advertisement information, the information representative of the
number of times that the advertisement information has been
displayed, and the information representative of whether the chip card
has been used to purchase a product or service related to the
advertisement information downloaded onto the chip card. This
information may be related to information representative of the
number of times that the advertisement information has been
displayed prior to the time of the purchase (col 12, lines 36-50);
(97) The information stored on the chip card may contain
information identifying the specific product manufacturer or vendor, a
product identification, and an indicator of how many displays of the
advertisement information were performed prior to the customer's first
purchase of the item or items advertised" (col 14, lines 17-23).
Hence, Freeman discloses storing advertising information for
advertising viewed on a terminal device.
(Answer 21-23.)(Emphasis Examiner’s.)
2. Appellants disagreed arguing that:
Freeman does not disclose or suggest storing advertising information
for advertising viewed on a terminal device. While Freeman uses the phrase
"advertisement information", the phrase has a different meaning in the
claim. Specifically, Freeman defines "advertisement information" as (1)
advertising and (2) sales promotion. The "advertisement information" in
Freeman is the same as the program information in the claimed invention.
Accordingly, Freeman only teaches that the program information is
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