Appeal 2007-0025 Page 16
Application 09/792,151
includes information about at least one of a time, a place, and preferences along
with the program information” [advertising]; (2) “storing, on an external recording
medium in said terminal device, said advertising information about advertising that
is viewed on the terminal device” [storing]; and, (3) “settling, based on the stored
advertising information, a consumer account for a transaction involving a product
or service associated with the advertising viewed, performed by the consumer
bringing said external medium from a location of the terminal device to a store,
and a terminal device at the store reading said external medium to retrieve the
stored advertising information required for the transaction [settling].”
Advertising
The step at issue calls for broadcasting advertising information “that
includes … preferences along with the program information.” There is no dispute
that Dedrick shows broadcasting advertising information (FF 2). The question is
whether Dedrick (or another cited reference) shows broadcasting other information
with the advertising information. In that regard we agree with Examiner that
Dedrick shows this. Because the claim is broadly directed to broadcasting
advertising information with any “preference” information, it encompasses any
information that the end consumer may want to select; for example, color. Since
Dedrick shows broadcasting advertising information with electronic information
with options, such as color, that an end user may want to select (FF 3-5), we find
that Dedrick discloses the step at issue.
Storing
The step at issue calls for storing advertising information viewed on the
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