Appeal 2007-0025 Page 4
Application 09/792,151
2. A method of providing advertising information via a broadcast server and
a terminal device connected to the broadcast server, the method comprising
the steps of:
broadcasting via said broadcast server advertising information that
includes information about at least one of a time, a place, and preferences
along with the program information;
filtering advertising broadcast by the broadcast server according to
conditions that include information about at least one of said time, place, and
preference, and presenting via said terminal device only suitable advertising
for a consumer;
storing, on an external recording medium in said terminal device, said
advertising information about advertising that is viewed on the terminal
device; and
settling, based on the stored advertising information, a consumer
account for a transaction involving a product or service associated with the
advertising viewed, performed by the consumer bringing said external
medium from a location of the terminal device to a store, and a terminal
device at the store reading said external medium to retrieve the stored
advertising information required for the transaction.
A. Issue
The Examiner contends that Dedrick, Angles, and Freeman disclose all the
features of the claimed method.
Appellants contend that Dedrick, Angles, and Freeman do not disclose all
the claimed features. Specifically, Appellants contend that
(1) “all three references teach that only the program information is broadcast
to the terminal device and fail to teach broadcasting advertisement information as
recited in the independent claims” (Br. 15);
(2) “all three references fail to teach storing the advertising information
regarding advertisements viewed on the terminal device on an extemal recording
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