Ex Parte Yanase et al - Page 26



            Appeal 2007-0025                                                     Page 26                     
            Application 09/792,151                                                                           

                   C. Principles of Law                                                                      
                  We incorporate herein the Principles of Law set forth in the Principles of                
            Law section for the rejection of claims 2, 7-9, 15, and 16 above.                                

                   D. Analysis                                                                               
                         Because Appellants make the same argument for patentability of                      
            claim 4 as was made for claim 2 (FF 1), we incorporate herein the reasons we used                
            in finding the arguments per claim 2 unpersuasive as to error in the rejection, and              
            find that for the same reasons Appellants have not shown error in the rejection of               
            claim 4.                                                                                         

                   E. Conclusion of Law                                                                      
                   On the record before us, Appellants have failed to show that the Examiner                 
            erred in rejecting claims 4 and 12 over the prior art.                                           

            Claims 6 and 14 under 35 U.S.C. § 103(a) as being unpatentable over Dedrick in                   
            view of Angles in view of Freeman in further view of Gerace.                                     
                   Because Appellants argue claims 6 and 14 as a group, pursuant to the rules,               
            the Board selects representative claim 6 to decide the appeal with respect to this               
            rejection, and claim 14 will stand or fall with claim 6.  37 C.F.R. § 41.37(c)(1)(vii)           
            (2006). It reads as follows:                                                                     
                   6. A method of evaluating the effectiveness of advertising according to                   
                   Claim 5 comprising the steps of:                                                          
                         determining by said broadcast server the advertising rates according to             
                   sales and earning for the product or service according to the advertising                 





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