Ex Parte Colson et al - Page 12


                Appeal 2007-0278                                                                              
                Application 10/042,047                                                                        
                recite equivalent limitations, we find the Examiner has failed to establish a                 
                prima facie case of anticipation for these claims.  However, we have sua                      
                sponte set forth new grounds of rejection infra for claims 3, 9, 15, 21, 29,                  
                and 37 pursuant to our authority under 37 C.F.R. § 41.50(b).                                  
                                                  Claim 22                                                    
                      We consider next the Examiner’s rejection of dependent claim 22 as                      
                being anticipated by Shamoon.                                                                 
                      Appellants note that Shamoon is cited by the Examiner at paragraph                      
                0454 et seq. and Figs. 2 and 7, for teaching the feature that “the multiple                   
                offers are defined by a non-URL, descriptive portion of a script header to the                
                web page content.”  Appellants further note that Figs. 2 and 7 relate to                      
                control messages for delivery of streamed content (see, e.g., ¶ 0l0l).                        
                Appellants point to Rule 710 that specifies a user who agrees to pay a certain                
                amount may view a Stream 49, but non-paying users may not (see Shamoon,                       
                ¶ 0102).  Appellants argue there is no teaching or suggestion of sending                      
                offers to view the content in the non-URL header, as claimed in Claim 22.                     
                Appellants further argue that paragraph 0454 appears to teach away from the                   
                use of a non-URL descriptive portion of a script header, since the cited                      
                paragraph teaches the use of a URL message that references another CMP                        
                message … in keeping with the standard of using URLs to point to streams.                     
                (Br. 10).                                                                                     
                      The Examiner disagrees.  The Examiner argues that offers are a part                     
                of the rules section of the header and can be seen in Shamoon’s Fig. 7 as                     
                separate from the URL descriptive portion (Answer 10).                                        



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