Ex Parte Colson et al - Page 18


                Appeal 2007-0278                                                                              
                Application 10/042,047                                                                        
                      patented and the prior art are such that the subject matter as a whole                  
                      would have been obvious at the time the invention was made to a                         
                      person having ordinary skill in the art to which said subject matter                    
                      pertains.  Patentability shall not be negatived by the manner in which                  
                      the invention was made.                                                                 

                      Claims 3, 9, 15, 21, 29, and 37 are rejected under 35 U.S.C. 103(a) as                  
                being unpatentable over Shamoon (US 2004/0107356 A1) in view of                               
                Dalzell et al. (US 2003/0204447 that is a non-provisional of provisional                      
                application 60/336409, filed October 31, 2001).                                               
                                       Claims 3, 9, 15, 21, 29, and 37                                        
                      Shamoon discloses the invention substantially as claimed (see the                       
                Examiner’s rejections of corresponding independent claims 1, 7, 13, 19, 27,                   
                and 35, respectively, as set forth in the Answer (pp. 4-5), and incorporated                  
                herein by reference.                                                                          
                      However, Shamoon does not explicitly teach: “wherein the prices of                      
                the options are based on an age of the at least a portion of the single web                   
                page content,” as claimed (claims 3, 9, 15, 21, 29, and 37).                                  
                      Dalzell teaches and/or suggests the prices of the options are based on                  
                an age of the at least a portion of the single web page content:                              
                See e.g., paragraph 0071:                                                                     
                      [0071] In accordance with another aspect of the invention, the                          
                      online marketplace system may provide a service for suggesting                          
                      a suitable selling or asking price to the creator of a marketplace                      
                      or preorder listing, respectively. For example, the system may                          
                      use one or more of the following criteria to suggest a selling                          
                      price to a user who is creating a marketplace listing: the                              
                      current retail price for the product, the manufacture's suggested                       
                      retail price, the condition and/or age of the product (as specified                     
                      by the user, or predicted from the user's purchase history in the                       

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